How a CRM can help your Forex business thrive

Forex companies face lots of different challenges every day, from vast data tracking to regulating lead conversions. To deal with these challenges, companies can no longer opt to work with spreadsheets, that are not only difficult to update and interpret but also are a complete waste of time and resources.  This is only one of the reasons why today, most Forex companies in the world invest in CRM solutions. Thanks to a CRM’s ability to automate most of the company’s workflow, traders can manage their portfolios easier, transactions can be managed more efficiently, and all the data can be consolidated in an easy-to-access location.

But let’s look at how a CRM impacts each department of a Forex company separately.

 

Sales

A Forex CRM simplifies a sales department’s job tremendously and helps to constantly improve sales methods. With its help, your Sales department can analyse every step of the client acquisition process, from the moment a lead is added to it converting into an opportunity and finally, becoming an active trader, without wasting time on unneeded paperwork. It helps to identify the stop factors in your sales funnels, so that you can fix them, improving your conversion rates. It tracks all the interactions your salespeople have with clients, thus allowing them to do their job more effectively.  By providing the ability to monitor which clients are not being active, a CRM lets your sales employees know when to follow up with clients and re-engage with them. All of these things essentially help your sales team to more accurately predict sales and sell smarter.

 

Marketing

A Forex CRM can easily help you monitor where your leads are coming from. By understanding which source is bringing in clients, you can understand where to allocate your marketing budget and which channel to focus on. This eventually will help your company get a higher ROI, as you will also be able to see which marketing campaign brought in the maximum revenue. A CRM can also help your campaigns be more personalised and target the right audience, thanks to a centralised approach to client data. Because of different integrations, your marketing department will be able to automate their campaigns and save time to focus on things that are truly important.

 

Compliance

By collecting all the required client documents in one place, a CRM simplifies the verification process for your Compliance team. It helps to minimise mistakes and avoid possible fraud. It saves time, by allowing your Compliance department to easily access all client messages and check which documents were provided.  Let’s say, for example, your customer requested a change of leverage on their trading account. In order for the Compliance team to approve it, they need to validate that the customer has the appropriate trading experience for the leverage, by querying the customer’s appropriateness test and checking documents like their financial statements. A CRM will allow them to do this in mere seconds.

 

Support

By providing access to a client’s history, a CRM gives your Support team the opportunity to provide more personalised and effective customer service.  It gives them the much-needed understanding of who the customer is and what his relationship with the company has been like. It affects response time, speeding it up and providing the customer with a more satisfying experience. A CRM System can log client requests through integration with the various channels that the client communicates through such as email, telephony and live chat, and the transcripts of these conversations can all be logged in the CRM System.

 

Dealing & Finance

Thanks to the Trading history that can be viewed in a CRM, the Finance department can advise on different personalised trading scenarios to their customers. CRM Systems provide analytics on how each trader performs which can help Dealing Departments better their financial trading strategies.

 

As any other CRM solution, a Forex CRM consists of all the necessary modules that the industry requires. It simplifies communication and adds transparency between a Forex company’s departments, helping them focus on performing more effectively. It helps your business produce maximum output with minimum input, allows your processes to be smoother and optimises the performance of your team.

 

Author: Nadia Ivanova, PR & Digital Marketing Manager at Qobo Group Ltd