Remote Marketing Strategies in Times of Social Distancing
The way that we engage has changed completely over the course of the last few weeks. Social distancing has become the new norm and reaching out to customers in person is virtually impossible for many businesses.
Marketing strategies have had to very quickly adapt to this new reality, particularly in terms of looking at ways to strengthen a brand’s presence online. These are 4 tactics that marketers worldwide are using to bridge the gap that social distancing has created.
1. Video conferencing
Not only a tool for employees to collaborate and meet; video conferencing platforms also provide an effective virtual space for companies to interact with customers, and for your sales team to continue to maintain strong business relationships. Video conferencing are useful for presenting a demo of your products and/or services to prospective buyers, hosting virtual conferences and events, holding seminars, etc.
According to statistics, “72% of customers want to learn about brands through video and 85% of businesses now use videos as a marketing tool”. Further, 83% of video marketers also say video has helped them generate leads.
During this pandemic, making use of video to get closer to your customers makes even more sense. From explainer videos, how-to video tutorials, live interviews, DEMO videos, event videos, brand videos, meet the team videos – there are many types of videos that you can create to market to different audiences, targeting every step of the customer buying journey along the way.
Create high-quality content that provides value to customers looking for help in managing this crisis. Now’s not the time to focus on selling. Instead, use your blog as a means of getting the type of information your customers need to help them maintain business continuity, to alleviate their stress and worry. You want to be remembered for the assistance that you provided during a time of crisis, not as the brand that tried to sell them something instead.
Vennage also presents some interesting statistics on the impact of infographics:
- 69% of marketers say visual content is either very important or absolutely necessary in their marketing strategies
- Infographics can help boost the traffic to your site by up to 12%
- Infographics receive 3x more shares than any other type of content on social media
- Infographics are 30x more likely to be read from top to bottom than blog posts or articles
- Articles with infographics got 178% more links than standard articles
The benefits of using infographics is clear so use this time to produce your own, demonstrating your knowledge and expertise, and then share them with your customers on your website, in targeted email campaigns or social media.